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First Hotels gains a new hotel in Kiruna

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First Hotels gains a new hotel in Kiruna

The First Hotels chain has welcomed a new partner hotel in Kiruna, Northern Sweden, thereby adding an entirely new destination to its portfolio.

Hotell E10 by First Hotels offers 43 rooms in addition to conference facilities. The hotel is conveniently located right by Kiruna city centre, just an eight-minute by car from Kiruna Airport. The hotel provides a gateway to the captivating landscapes of Lapland and Northern Sweden, promising Arctic adventures such as dog sledding, snowmobile safaris and Northern Lights. Additionally, guests can indulge in mountain hiking in iconic locations like Kebnekaise and Kungsleden. The hotel also provides access to the serene beauty of Treriksröset, where Norway, Sweden, and Finland converge, as well as the untamed wilderness of Abisko National Park.

 - We are delighted to announce the addition of Kiruna in Lapland and Hotell E10 to our portfolio. Kiruna is a captivating destination boasting wild and breathtaking nature, offering a wide range of experiences for our guests. The hotel is equally well-suited for the business segment, catering to those looking to combine meetings with team-building activities, as well as for leisure travellers seeking to explore the amazing nature, states Percy Henriksson, Director Sales & Business Development, First Hotels.

First Hotels has experienced substantial growth in new hotel additions over the past year. Since January, the chain has seamlessly integrated 31 new hotels into its portfolio, expanding from 26 to 57, signifying a growth rate of 119 percent. With the latest addition in Kiruna, the chain offers a total of 32 hotels in Sweden, 20 hotels and apartment complexes in Denmark, and 5 hotels in Norway.

 - We have diligently pursued our expansive growth strategy and are exceptionally pleased with the results achieved thus far. It is paramount for us to provide a diverse array of unique and exciting destinations for our guests, including our over 470,000 First Members, concludes Henriksson.


Facts about First Hotels
First Hotels is a Nordic hotel company featuring hotels and apartments in Denmark, Norway, and Sweden. Our portfolio comprises distinctive and locally inspired hotels and apartments, providing guests with personalized and memorable stays. At First Hotels, our mission is to equip our hotels and partners with robust technological solutions, enabling hotel owners to concentrate on enhancing guest experiences, while we efficiently manage marketing, distribution, and sales operations. Notably, First Hotels is a part of the Reato Group AB (Publ), a publicly listed "hospitality" company traded on NASDAQ First North in Stockholm.

For further information about First Hotels, visit

Contact information:
First Hotels, Percy Henriksson, Director Sales & Business Development.
Phone: +46 708 556 988

Download image of Percy Henriksson.
Download image of Hotell E10 by First Hotels.