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First Member Loyalty Program

Welcome to our loyalty program, First Member. In association with Global Hotel Alliance, we offer you an exciting alternative to the standardized loyalty program experience.

  • The membership is free, and you earn points from the day you register.
  • As a welcome gift we credit your membership account with 500 points upon registration.
  • The points you earn can be redeemed for complimentary nights on our hotels in Sweden, Norway, Denmark or Spain, or in our restaurants. 
  • Earn both First Member and SAS EuroBonus points on your stays with us.
  • Enjoy a new set of benefits and collect nights for a higher tier when staying at hotels affiliated with the Global Hotel Alliance, through DISCOVERY.

Become a member

The membership is free, and you earn points from the day you register. As a welcome gift we credit your membership account with 500 points upon registration.


Already a member? Log in to see your status and benefits.

First Member benefits

First Member & DISCOVERY is divided into three levels. The entry level is Gold. You earn points from the day you register as a First Member, as well as receiving your benefits when staying with us.

Below is an overview of which benefits you can enjoy when staying at a First Hotel in Scandinavia. 

To see an overview of your DISCOVERY benefits when staying at other hotels affiliated with the Global Hotel Alliance, click here

Gold 0-9 nights a year
Platinum 10-29 nights a year
Black 30+ nights a year
1 currency unit spent = 1 point (+ 500 welcome points)
Discount on First Hotels (Gold: 5% and Platinum/Black: 10%)*
Guaranteed reservation upon late arrival
500 SAS EuroBonus or 300 SJ Prio points per night, in addition to the First Member points
Free admission to / discount on fitness facilities **
Special offers from First Hotels
Stay 2 persons, pay for 1 (in double room)** Weekend/Summer Every Day
20% discount in the restaurant **
Complimentary daily newspaper
Earn and redeem Local Experiences
Guaranteed room availability prior to arrival ** 24 H
Fruit and bottled water in room upon arrival
Free upgrade when available
Late checkout until when available 03:00 PM
Priority on waiting list

* Applies to direct bookings through our web page only, and with a specific member code. Not applicable on our Spanish hotels.

** Based on availability. Exceptions can occur (please see documents below). 

 

Please click here to see the overview of our restaurants (refers to the benefit "20 % discount in restaurants", as well as payment with points)

Please click here to see the hotels' workout facilities (refers to benefit "Free admission to / discount on fitness facilities)

Please click here to see the blackout dates overview (refers to the benefit "Guaranteed room availability") 

On our hotels in Spain, different member benefits apply. 

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First Member Support

First Members enjoy their own customer support at First Hotels. Contact us if you have any questions regarding the membership program First Member / DISCOVERY. Read the First Member terms & conditions here