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First Member Loyalty Program

Welcome to our loyalty program, First Member. In association with Global Hotel Alliance, we offer you an exciting alternative to the standardized loyalty program experience.

  • The membership is free, and you earn points from the day you register.
  • As a welcome gift we credit your membership account with 500 points upon registration.
  • The points you earn can be redeemed for complimentary nights on our hotels in Sweden, Norway, Denmark or Spain, or in our restaurants. 
  • Earn both First Member and SAS EuroBonus points on your stays with us.
  • Enjoy a new set of benefits and collect nights for a higher tier when staying at hotels affiliated with the Global Hotel Alliance, through DISCOVERY.

Become a member

The membership is free, and you earn points from the day you register. As a welcome gift we credit your membership account with 500 points upon registration.


Already a member? Log in to see your status and benefits.

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First Member benefits

First Member & DISCOVERY is divided into three levels. The entry level is Gold. You earn points from the day you register as a First Member, as well as receiving your benefits when staying with us.

Below is an overview of which benefits you can enjoy when staying at a First Hotel in Scandinavia. 

To see an overview of your DISCOVERY benefits when staying at other hotels affiliated with the Global Hotel Alliance, click here. 

Gold 0-9 nights a year
Platinum 10-29 nights a year
Black 30+ nights a year
1 currency unit spent = 1 point (+ 500 welcome points)
Discount on First Hotels (Gold: 5% and Platinum/Black: 10%)*
Guaranteed reservation upon late arrival
Free admission to / discount on fitness facilities **
Membership preference profile
Special offers from First Hotels
Stay 2 persons, pay for 1 (in double room)** Weekend/Summer Every Day
20% discount in the restaurant **
Complimentary daily newspaper
Earn and redeem Local Experiences
Guaranteed room availability prior to arrival ** 24 H
Fruit and bottled water in room upon arrival
Free upgrade when available
Late checkout until when available 03:00 PM
Priority on waiting list

* Applies to direct bookings through our web page only, and with a specific member code. Not applicable on our Spanish hotels.

** Based on availability. Exceptions can occur (please see documents below). 

 

Please click here to see the overview of our restaurants (refers to the benefit "20 % discount in restaurants", as well as payment with points)

Please click here to see the hotels' workout facilities (refers to benefit "Free admission to / discount on fitness facilities)

Please click here to see the blackout dates overview (refers to the benefit "Guaranteed room availability") 

On our hotels in Spain, different member benefits apply. 

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  • Earn and use points in Spain

    We offer you 31 hotels in six of the largest Spanish cities. Whether travelling to Madrid, Barcelona, ​​Valencia, Seville, Bilbao or Malaga, we have just the hotel for you, all of which enjoy great locations and offer high standards. As First Member you can also earn and redeem First Member points at our Spanish hotels.

  • SAS EuroBonus partnership

    As a First Member you earn both First Member points and SAS EuroBonus points when staying at First Hotels. As an added benefit you can also redeem your EuroBonus points for reward nights at any First Hotel in Scandinavia.

  • DISCOVERY

    DISCOVERY is about making your travel unforgettable. Exploring behind the scenes and beneath the surface. Experiencing unique activities in authentic local settings. As a First and DISCOVERY member you receive recognition across 35 Global Hotel Alliance Brands with over 550 hotels, resorts, palaces and spas in 76 countries to choose from.

  • Use your bonus points

    With your First Member points you can redeem hotel nights on all First Hotels in Scandinavia, as well as on 30 hotels in Spain. You can also use your points as payment in our restaurants. One bonus night is valid for 2 persons in a standard double room, and breakfast is always included. You can also give your bonus nights away as gifts to friends and family.

First Member Support

First Members enjoy their own customer support at First Hotels. Contact us if you have any questions regarding the membership program First Member / DISCOVERY. Read the First Member terms & conditions here.