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First Hotels offers sports teams and associations a 20% discount on accommodation in connection with sports events, training camps, and competitions. Sleep well, enjoy a proper and nutritious breakfast, and recharge at your own pace - a winning concept for every team and athlete.
Ready to explore, unwind, and make unforgettable memories? We believe that traveling and discovering new places enriches life in the best ways.
Looking for a great golf offer? We have several hotels with great golf packages, and hotels with golf courses right outside the door, or with golf courses within a short distance from your hotel room.
It's never too late to discover something new! You who are over 67 years old get a 25% discount when you book hotel rooms at selected hotels. Explore new places, visit family and friends, or just enjoy a lovely hotel stay including a good and long breakfast.
Join our membership program to get access to exclusive offers, discounts, surprises, and other great perks—like the First Coins you earn.
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Experience Sweden all year round, where comfort and nature go hand in hand. Enjoy peaceful seaside walks, scenic bike rides, and moments of fika in charming cafés. From summer’s bright nights to winter’s calm and crisp air, Sweden invites you to slow down and enjoy life at its coziest.
Experience Denmark with true hygge all year round. Whether it’s a crisp autumn day, a bright summer morning, or a quiet winter evening, Denmark is full of moments made for slowing down and enjoying life. Take a seaside walk, explore small towns by bike, or relax in a café with something warm in your hands — hygge is always in season.
Discover the cozy rhythm of life in Norway. Hike in stunning landscapes, breathe in the sea air, and unwind in cafés or cabins where time seems to stand still. Whether it’s the glow of summer, the colours of autumn, or the quiet magic of winter, Norway’s warmth shines through in every season.