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New website – same great experiences! Discover our hotels and get 11% member discount on all stays.

New website – same great experiences! Discover our hotels and get 11% member discount on all stays.

New website – same great experiences! Discover our hotels and get 11% member discount on all stays.

New website – same great experiences! Discover our hotels and get 11% member discount on all stays.

New website – same great experiences! Discover our hotels and get 11% member discount on all stays.

New website – same great experiences! Discover our hotels and get 11% member discount on all stays.

New website – same great experiences! Discover our hotels and get 11% member discount on all stays.

New website – same great experiences! Discover our hotels and get 11% member discount on all stays.

New website – same great experiences! Discover our hotels and get 11% member discount on all stays.

New website – same great experiences! Discover our hotels and get 11% member discount on all stays.

New website – same great experiences! Discover our hotels and get 11% member discount on all stays.

New website – same great experiences! Discover our hotels and get 11% member discount on all stays.

New website – same great experiences! Discover our hotels and get 11% member discount on all stays.

New website – same great experiences! Discover our hotels and get 11% member discount on all stays.

New website – same great experiences! Discover our hotels and get 11% member discount on all stays.

New website – same great experiences! Discover our hotels and get 11% member discount on all stays.

New website – same great experiences! Discover our hotels and get 11% member discount on all stays.

New website – same great experiences! Discover our hotels and get 11% member discount on all stays.

New website – same great experiences! Discover our hotels and get 11% member discount on all stays.

New website – same great experiences! Discover our hotels and get 11% member discount on all stays.

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Senior offer

25% discount

Become a First Member

Join our membership program to get access to exclusive offers, discounts, surprises, and other great perks—like the First Coins you earn.

11% off all bookings

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Explore our destinations and hotels

Sweden

Autumn city breaks in Sweden

Experience Sweden all year round, where comfort and nature go hand in hand. Enjoy peaceful seaside walks, scenic bike rides, and moments of fika in charming cafés. From summer’s bright nights to winter’s calm and crisp air, Sweden invites you to slow down and enjoy life at its coziest.

Copenhagen

Experience autumn with Danish hygge

Experience Denmark with true hygge all year round. Whether it’s a crisp autumn day, a bright summer morning, or a quiet winter evening, Denmark is full of moments made for slowing down and enjoying life. Take a seaside walk, explore small towns by bike, or relax in a café with something warm in your hands — hygge is always in season.

Akershus

Norway’s delightful autumn adventure

Discover the cozy rhythm of life in Norway. Hike in stunning landscapes, breathe in the sea air, and unwind in cafés or cabins where time seems to stand still. Whether it’s the glow of summer, the colours of autumn, or the quiet magic of winter, Norway’s warmth shines through in every season.

Explore our destinations

Our best offers

First Sports Deal - Sportingly prices

First Hotels offers sports teams and associations a 20% discount on accommodation in connection with sports events, training camps, and competitions. Sleep well, enjoy a proper and nutritious breakfast, and recharge at your own pace - a winning concept for every team and athlete.

Youth Offer - 25% Discount

Ready to explore, unwind, and make unforgettable memories? We believe that traveling and discovering new places enriches life in the best ways.

Golf destinations & golf offers

Looking for a great golf offer? We have several hotels with great golf packages, and hotels with golf courses right outside the door, or with golf courses within a short distance from your hotel room.

Senior offer 25% discount

It's never too late to discover something new! You who are over 67 years old get a 25% discount when you book hotel rooms at selected hotels. Explore new places, visit family and friends, or just enjoy a lovely hotel stay including a good and long breakfast.

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