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First Sports Deal - Sportingly prices

First Hotels offers sports teams and associations a 20% discount on accommodation in connection with sports events, training camps, and competitions. Sleep well, enjoy a proper and nutritious breakfast, and recharge at your own pace - a winning concept for every team and athlete.

Youth Offer - 25% Discount

Ready to explore, unwind, and make unforgettable memories? We believe that traveling and discovering new places enriches life in the best ways.

Senior offer 25% discount

It's never too late to discover something new! You who are over 67 years old get a 25% discount when you book hotel rooms at selected hotels. Explore new places, visit family and friends, or just enjoy a lovely hotel stay including a good and long breakfast.

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Join our membership program to get access to exclusive offers, discounts, surprises, and other great perks—like the First Coins you earn.

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Explore our destinations and hotels

Winter Hotel Stays in Sweden

Winter travel in Sweden offers a peaceful escape defined by snow-covered landscapes, cozy hotel stays, and refined Scandinavian design. From elegant city hotels to secluded winter retreats surrounded by nature, Sweden is ideal for a Nordic winter getaway. Guests can unwind with spa experiences, seasonal cuisine, and quiet moments that feel both exclusive and restorative. The winter season enhances the sense of calm, making every stay feel intentional and personal. Sweden is a perfect destination for travelers seeking comfort, atmosphere, and authentic winter experiences.

Stays Across Denmark and Beyond

Winter travel in Denmark offers cozy hotel stays combined with cultural city life and Nordic comfort. From central cities like Aarhus and Odense to destinations reaching all the way to Greenland, Denmark offers diverse winter experiences. Guests can enjoy stylish hotels, calm surroundings, and warm interiors designed for the winter season. The slower pace invites exploration of local neighborhoods, winter dining, and scenic surroundings. A winter hotel stay in Denmark blends modern design, comfort, and a wide Nordic perspective.

Winter Escapes in Norway

Winter in Norway is defined by dramatic landscapes, atmospheric hotel stays, and unforgettable nature experiences. Hotels across Norway offer warm, inviting spaces after days spent exploring fjords, forests, and northern landscapes. In the north, Tromsø stands out with its Arctic scenery, snow-covered mountains, and crisp coastal air, creating a truly special winter setting. Winter encourages a slower pace, where comfort and nature go hand in hand. A winter escape in Norway is all about powerful scenery, calm moments, and memorable hotel stays.

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Senior Offer

25% discount