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Become a franchise hotel

First Hotels is a leading hotel chain with a wide selection of hotels in our portfolio. We have unique hotels in a central location in selected cities in Norway, Sweden and Denmark. Our goal is to offer quality experiences through individual hotels.

A hotel chain for everyone

First Hotels offers you as a hotel owner opportunities to market your hotel in the best possible way. Our principal focus is to make sure that your hotel increases its revenues as well as reduces its distribution costs.

We assist you with sales, marketing, e-commerce, distribution and revenue management as well as ensure that your hotel is visible on the market through various concepts, programs and channels. Our loyalty program is one of the strongest and best in the industry. Our franchise fees are competitive so that you as a member of our organisation can reduce both your purchasing and distribution costs.

What do we offer you?

If you choose to become part of the First Hotels family, you will gain access to a strong network with pasionate hotel co-members in Scandinavia. Through our partnership, we will make your hotel visible to guests worldwide. You will also gain access to attractive prices for equipment for your hotel through our agreement with the purchasing organisation Nores.

As a member of First Hotels, you have great influence on the organisation and your own future as a hotel owner. Our strength is our collection of unique hotels, unique hotel owners and unique employees who all strive to give our guests the best and most memorable hotel experiences.

Contact us

If you would like to know more about the benefits of being part of the First Hotels chain then please let us know.

We look forward to hearing from you!

  • Unique hotels
  • Established in 1993
  • Sweden, Norway, Denmark
  • Headquarter location: Stockholm
  • Free WiFi at all our hotels