Vision, Mission & Core Values
First Hotels is not like any other hotel chain operating in the Nordic market. While we are proudly a franchise-based hotel company, yet our ambition extends beyond what is expected from a traditional hotel organization. We believe in people, we believe in smart digital solutions and we believe in the future. Read about First Hotels' Vision, Mission and Core Values.
Vision
”To become the most trusted and scalable hospitality brand in the Nordics”.
Mission
"Create successful hotels through brand power, modern solutions and genuine guest care".
Core values
”Passion, Mutuality and Forward-Thinking”.
These three core values define First Hotels' way of working.
Our values reflect how we treat each other, our customers and our business partners. We seek employees who share these values and believe in our way of working.