Below you find the Terms & Conditions for the First Member program. Here you can read about how to earn and redeem FirstCoins, your member benefits, and much more.
First Hotels does not accept liability for printing errors. All information is subject to change.
Last modification: April 1, 2026.
1.1 Membership of First Member is granted only to individuals over the age of 18. Companies and other legal entities cannot become members of First Member. Membership is personal.
1.2 Joining the First Member loyalty program is free of charge, but qualifying purchases are required in order to earn FirstCoins.
1.3 When you become a member, information about your membership will be sent to your registered email address and/or phone number. First Hotels may also send practical messages related to your membership, bookings, and stays via email, SMS, or other relevant digital channels.
If you are not yet a member but have a booking or stay with us, you may receive an invitation to join First Member, including reminder messages, via email and/or SMS. This may include information on how to create or activate a First Member profile linked to your stay.
Confirming your membership allows First Hotels to link it to your personal phone number, which will be used as your First Member ID. No physical membership cards are issued.
1.4 The phone number and/or email address you submit is used as your member username when logging in to First Hotels' online Member Portal. The member is responsible for ensuring that registered information is accurate and complete at all times.
1.5 In the event of abuse of membership, breach of membership conditions, inappropriate behaviour at our hotels and criminal acts or similar, First Hotels reserves the right to terminate membership and delete accrued FirstCoins.
1.6 As a member you have the right to terminate your membership at any time. The termination must be made in writing to firstmember@firsthotels.com. Please refer to our Privacy Policy for further information about the processing and deletion of your personal data.
1.7 Members must keep themselves informed on the Terms and Conditions of the First Member program.
2.1 First Hotels may send the member necessary service messages and practical communications related to membership, bookings, stays, earning and use of FirstCoins, membership level progress, and administration of the membership account via email, SMS or other relevant digital channels. Such communications are considered part of the membership and will be sent regardless of marketing preferences.
When signing up as a First Member, you are required to provide consent to receive marketing communications from First Hotels about its own and selected partners’ products and services in order to join the program. Marketing communications may include information, news and personalized offers based on your profile, booking history and interactions. You can choose how you wish to receive such communications, including via email and/or SMS, and whether you wish to receive exclusive offers.
Consent to marketing is voluntary and can be withdrawn or adjusted at any time, in whole or in part, by updating your preferences in your member account (via “Edit profile”). Withdrawing consent will not affect your membership or the receipt of necessary service communications.
2.2 Registered personal data is processed and stored in order to administer and manage the membership, handle bookings and stays, and record the earning and use of FirstCoins. This includes providing information about the membership and coordinating relevant offers and activities, where permitted under applicable regulations.
If the member chooses to receive bonus points from a partner (cf. section 2.4), relevant personal data and accommodation history may be shared with that partner for this purpose.
2.3 First Member membership cannot be combined with other loyalty programs, except for our partner SJ Prio. In combination with SJ Prio, you have the option to earn both FirstCoins and SJ Prio points/bonus on your stay.
2.4 Only registered First Members can earn SJ Prio points at First Hotels.
For SJ Prio points to be awarded for a stay, the member must have linked their SJ Prio number to their First Member profile prior to making the booking. Bookings made before the SJ Prio number has been registered will not be eligible for points.
3.1 FirstCoins are awarded based on your purchases at First Hotels.
At our partner hotels, referred to as by First Hotels, you will only earn FirstCoins by direct booking on our website www.firsthotels.com.
Members are awarded FirstCoins corresponding to between 2-5% of purchases depending on the membership tier. Read more under section 6.1. The value of FirstCoins always equals Swedish kronor (1 FirstCoin = 1 SEK) and the value is converted to local currency when FirstCoins are redeemed for purchases outside Sweden.
3.2 Members are responsible for submitting their First Member ID (phone number OR email address) at the time of booking as well as at check-in at the hotel.
3.3 FirstCoins are awarded for personal stays only. When paying for other people’s stay, no FirstCoins are awarded.
3.4 FirstCoins can only be awarded to one member per room.
3.5 FirstCoins and stays are registered from the date the membership is created. Post-registration of stays made before membership is not possible.
3.6 FirstCoins are not awarded for purchases paid for with FirstCoins. With partial payment, FirstCoins are awarded based on the part of the purchase not paid for with FirstCoins.
3.7 Most regular rates, promotional web deals on firsthotels.com and contract prices entitle you to FirstCoins.
FirstCoins are not awarded for stays booked through third-party websites (such as hotels.com, expedia.com, booking.com) or for reward nights, bonus nights (SJ Prio bonus nights), bookings made by tour operators, long stay bookings (definition of long stay booking depends on the hotel), or stays based on sponsorship rates or other special agreements.
FirstCoins are also awarded for extra purchases made at the hotel (i.e. purchases not mentioned in section 3.9), including purchases at dining venues operated by First Hotels, provided that such purchases are made in connection with a booking eligible for earning FirstCoins and are charged to the room and included on the final bill for the stay. Purchases paid for separately are not eligible for FirstCoins.
3.8 When staying at certain Partner hotels/by First Hotels*, it will only be possible to receive FirstCoins and bonus earnings where the reservation is made from www.firsthotels.com. You do not have to log in to your First Member profile to receive any promotional prices and earn FirstCoins. It is also possible to earn points/bonus with our partners, see sections 2.3 and 2.4.
3.9 Members are not awarded FirstCoins for purchases of goods and services that the hotel does not produce or gain revenues from, such as external services, parking services, laundry services or cash games.
3.10 With seminar and conference activities, FirstCoins are not awarded for the hire of conference space or for the purchase of day packages. With accommodation, FirstCoins are awarded separately.
3.11 Accrued FirstCoins will automatically expire after 1 year from earning date.
Note: FirstCoins that were earned before April 1, 2026, will be valid until March 31, 2029.
3.12 When redeeming FirstCoins, the oldest FirstCoins are always used first.
3.13 Awarded FirstCoins will be credited to your First Member account 24 hours after checking out from the hotel.
In the event of a claim regarding missing or incorrectly registered earnings, the member must be able to provide a booking confirmation, receipt, or other relevant documentation.
4.1 First Member has four membership tiers: Silver, Gold, Platinum and Black.** Your membership tier is determined by the number of valid nights (see section 3.7) you have made during the last 12 months, counting from the date and month you registered as a member.
When you reach a new membership level during the 1-year earning period, you not only keep it for the remaining time of that period but also throughout the entire following 1-year period. After that, the level will be reassessed based on the number of stays you have had during the period.
Note: Members who registered before April 1, 2026, shall have April 1 as the fixed start date of each 1-year earning period for all subsequent years. Accordingly, their membership tier will be assessed based on valid nights earned during each period from April 1 to March 31.
5.1 FirstCoins are valid for 12 months from earning day. If they are not redeemed during this period, they will be deleted from your member account.
Note: FirstCoins earned before April 1, 2026, will be valid until March 31, 2029.
5.2 Bookings where FirstCoins are used for payment must be made by the member. You are not permitted to transfer FirstCoins to other members/individuals.
5.3 To redeem your FirstCoins for a booking made on our website, log on to your First Member account at www.firsthotels.com/first-member. You can choose to redeem your FirstCoins during the booking process - either all your FirstCoins or just some of them. There is no minimum amount of FirstCoins that can be used for partial payment.
5.4 You can use FirstCoins for partial or full payment of bills also during a hotel stay. This is only possible for bookings made through valid booking channels, cf. section 3.7. This means you cannot pay for purchases at hotels using FirstCoins if the booking for the stay has been made through third-party channels (such as booking.com).
5.5 For reservations made at certain Partner hotels/by First Hotels*, it will not be possible to pay with saved FirstCoins.
5.6 With cancellations made via the First Hotels website of bookings paid with FirstCoins, the FirstCoins used for the booking will be returned to the member account. Cancellations must be made via the "Change booking" link in the confirmation email you received when booking, or by logging on to your member webpages.
5.7 Any changes to bookings where either full or partial payment has been made with FirstCoins must be made via the chosen hotel or First Member Support. Such changes cannot be made via the website.
5.8 FirstCoins and First Member membership are personal and cannot under any circumstance be sold, transferred, inherited or refunded in cash.
If you end your membership, any unused FirstCoins will be lost, unless required otherwise by law.
5.9 The private use of bonus points earned in a job context is considered taxable income. Members are obliged to inform their employer/relevant authorities themselves and to pay applicable taxes.
5.10 FirstCoins can be redeemed for food and non-alcoholic beverages at all First Hotels in Scandinavia with the exception of hotel restaurants and other dining facilities not operated by First Hotels. It is only possible to redeem FirstCoins for food and beverage in conjunction with a stay at the hotel where the food and beverage outlet is operated.
6.1 Here we provide an overview of member benefits on all member tiers:
Silver:
Gold:
All above benefits plus:
Platinum:
All above benefits plus:
Black:
All above benefits plus:
6.2 For bookings made through ineligible booking channels, such as third-party channels like booking.com (see item 3.7), you are not eligible to receive member benefits associated with your member tier. To receive the member benefits, the booking must be made through a valid booking channel.
All regular rates, promotional prices on our website and contract rates entitle you to earn bonuses as well as member benefits during your stay.
7.1 First Member is an electronic based service. Member communication therefore primarily takes place via the internet and email.
7.2 First Hotels accepts no liability for errors in or subsequent changes to information in published material in relation to, for example, benefits, discounts and prices.
7.3 Membership benefits and terms and conditions regarding bonus points may change. The updated terms and conditions will always be available at www.firsthotels.com/first-member.
7.4 First Hotels reserves the right to amend or terminate the First Member Program at any time without prior notice or compensation.
Errors, omissions, technical issues or temporary unavailability may occur in websites, the member portal, booking systems or third-party solutions. In circumstances beyond First Hotels’ control, earning, use of FirstCoins or membership benefits may be fully or partly unavailable for as long as the situation persists.
7.5 Upon termination of membership, all bonus points and information about the member will be deleted from the member database.
7.6 Members can change all contact information, except for their phone number, by logging on to their member webpages. Members who wish to change their phone number must contact First Member support via email.
7.7 Disputes concerning membership terms and conditions shall be settled in accordance with Norwegian law. Disputes shall be settled by Norwegian courts.
*The partner hotels/by First Hotels in question are:
Brommavik Hotel First Partner
Bryne Hotell First Partner
City Central Hotel Örebro First Partner
Hotel E10 by First
Hotel Frederikshavn
Hotel Skandia First Partner
Hotel SØMA Aasiaat First Partner
Hotel SØMA Ilulissat First Partner
Hotel SØMA Nuuk First Partner
Hotel SØMA Sisimiut First Partner
Hotell Kung Gösta by First
Hotell Rådhuset First Partner
Kysthotellet First Partner
Montra Skaga Hotel First Partner
Prinsen Hotel First Partner
Queen's Hotel
**The number of nights required for each tier is:
Silver: 0-4 nights
Gold: 5-9 nights
Platinum: 10-19 nights
Black: 20+ nights