Summer by the sea

Discover Gotland’s hidden gems and summer activities with First Hotel Kokoloko as your base. The hotel is located in Visby, a UNESCO-listed medieval town with cobblestone streets and historic buildings.

From the hotel, you can enjoy beautiful sea views, a rooftop terrace, pool, and modern amenities, with easy access to the coastline and scenic surroundings. Gotland offers stunning beaches, with the Blue Lagoon, featuring crystal-clear turquoise water, being one of the most popular. Fårö’s coastline provides unique experiences with its characteristic raukar (pillar-shaped rock formations) and beautiful beaches. The coast is perfect for kayaking, windsurfing, and kitesurfing, with equipment rentals and guided tours available. Gotland is also known for its bike-friendly roads and beautiful landscapes. Rent a bike and explore the coast and picturesque villages. After a day of adventure, relax and enjoy the sunset from Kokoloko’s large rooftop terrace.

Discover summer’s hidden gems in Värmland with First Hotel Royal as your base. The hotel is located in the heart of Säffle, a charming town by the shores of Vänern, Sweden’s largest lake.

Combine relaxation with activities for the whole family. Explore Vänern’s calm waters by kayak or canoe – Svanskog Kanocenter offers rentals and guided tours. Take the tourist boat from Ekenäs to Lurö, an idyllic island with restaurants and accommodations. Säffle features a new swimming hall with Värmland’s first 50-meter steel pool, a children’s pool, and a sauna. Nearby Glaskogen Nature Reserve offers over 300 km of marked trails, fishing spots, canoeing, and cycling routes. Stay comfortably at First Hotel Royal, centrally located with easy access to train station, opera, shopping, and nature.

Welcome to Djursland, a hidden gem on Denmark’s east coast. With over 250 km of coastline, beautiful beaches, and exciting experiences, Kysthotellet First Partner Djursland is the ideal place for a summer holiday filled with sun and sea.

Enjoy the family-friendly Gjerrild Nordstrand with shallow water and fine sand, or Følle Strand, a calm south-facing beach with clear water. For fishing and diving, Glatved Strand is popular. Visit the Kattegatcentret in Grenaa to see sharks, seals, and penguins. Explore Nationalpark Mols Bjerge with its Ice Age landscapes and marked hiking and cycling trails like Djurslandstien and Kløverstierne. Families will love Ree Park Safari with over 80 animal species, and Fregatten Jylland in Ebeltoft offers a historic sea voyage. Kysthotellet is your perfect summer base.

The small town of Olofström is located in western Blekinge, one of Sweden’s most scenic regions, known for its more than 100 lakes, waterways, and forested hills. First Hotel Olofström is centrally located by the beautiful Aniaraparken, with easy access to nature, swimming, shopping, and restaurants.

Just a short walk from the town center, the Halen Nature Reserve offers wonderful opportunities for hiking, jogging, horseback riding, fishing, and canoeing. The area features peaceful lakes, deep forests, and rich wildlife.
If you want to explore the area by water, Olofström's Leisure Club Canoe Center rents out canoes and kayaks. From here, you can paddle on Lake Halen and continue to connected lakes like Raslången, Gillesjön, Filkesjön, and Immeln.
Whether you're planning a lakeside picnic, a peaceful paddle, or an adventurous hike, First Hotel Olofström is the perfect base for your summer nature getaway.

First Hotel Statt Örnsköldsvik is centrally located in Örnsköldsvik, a charming coastal town close to both sea and forest. The hotel offers comfortable rooms in a classic style, a breakfast buffet, and a cozy restaurant—perfect for a relaxing summer holiday.

In summer, Örnsköldsvik offers many great opportunities for nature experiences and seaside activities. Take a walk along the beautiful harbor promenade, or rent a kayak and explore the archipelago with its small islands and bathing spots. Families will enjoy several lovely beaches like Paradisbadet and Norrfällsviken, where both kids and adults can have fun in the water. For further exploration, a visit to Skuleskogen National Park, just a short drive away, is recommended, with its spectacular mountains, trails, and views over the Bothnian Bay. In the evening, enjoy local seafood at the hotel’s restaurant or at one of the town’s many cozy eateries. Stay comfortably and let the peaceful coast and nature give you a memorable summer in Örnsköldsvik!

The beautiful coastal town of Söderhamn is the perfect starting point for an unforgettable summer holiday. Here, countryside cafés and flea markets are everywhere – as well as lovely places to swim in both lakes and the sea. In the archipelago, you’ll find your own secluded cove or a welcoming guest marina. Take a boat trip with the archipelago ferry Moa, stay in a cottage on an island, play a round at Sofieholm’s golf course, or paddle a kayak toward the horizon. A visit to the charming fishing village of Skärså is sure to satisfy both your appetite and your soul!

Further inland, discover the UNESCO World Heritage farm Erik-Anders and the World Heritage Centre, where you can enjoy a traditional Swedish fika and learn more about the open Hälsingland farms. Whether you're into paddling, fishing, golf, cycling or hiking – there are endless ways to enjoy nature here. Stay at our hotel, First Hotel Statt, located right in the heart of town.