Book Direct and win the stay for free!
Wouldn’t it be great with a free summer holiday this year? Being able to take the family on a magical holiday – or what about a romantic stay for two, a trip with your beloved ones, or just heading off alone to relax at one of our hotels in Sweden, Norway, Denmark or Iceland?

Every day throughout June, we draw a lucky winner among those who have booked a stay directly via firsthotels.com – and now gets the entire stay with us free.
So, book directly at firsthotels.com and automatically enjoy a chance to win your stay free!
Ordering and stay period
THIS CAMPAIGN / COMPETITION HAS ENDED!
Order from 4 to 30 June
Stay all year
Other booking conditions
- Everyone booking directly via firsthotels.com takes part in the draw
- Winners are published here on this website every day throughout June
- Winners on Fridays, Saturdays and Sundays will be published on Mondays
- We reserve the right to publish the winner on our website and Facebook page
Overview of winners:
Anne Rajalan 30/6, Kjell Svensson 29/6, Lars Stilling Pedersen 28/6, Karin Broholm 27/6, Stian Godtfredsen 26/6, Pierre Gauffin 25/6, Håkan Hesselius 24/6, Joakim Myller 23/6, Julia Oleinikov 22/6, Anders Askerlund 21/6, Paolo Medini 20/6, Jonas Larsson 19/6, Toralv Østvang 18/6, Matthew Long 17/6, Peter Hermansson 16/6, Klara Lindahl 15/6, Kirsti Mengshoel 14/6, Niklas Strömqvist 13/6, Jacob Schousgaard 12/6, Mattias Kjörling 11/6, Frederik Næsted 10/6, Marcus Yng 9/6, Jarle Jangaard 8/6, Julia Bergdahl 7/6, Reidar Børtveit 6/6, Thomas A. Kjeldbaek 5/6, Fanny Bronken 4/6.
Hotels taking part in the campaign
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First Hotel Reykjavik Kópavogur
First Hotel Reykjavik Kópavogur is located in the second-largest city in Iceland, Kópavogur, only 7 km from central Reykjavík. The hotel offers 24/7 self-service check-in and is situated within walking distance from restaurants and Iceland’s larges …
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First Hotel Arlanda Airport
First Hotel Arlanda Airport is a modern conference hotel in Arlandastad near Stockholm. The hotel is located just a few minutes from Arlanda Airport and Scandinavian XPO which opens in November 2020. First Hotel Arlanda is the perfect place for ef …
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First Hotel Bengtsfors
First Hotel Bengtsfors is centrally located in Bengtsfors in the heart of Dalsland. Close to nature, you have easy access to activities such as kayaking, fishing, and hiking in stunning surroundings. During winter, you can ski at Åmål Skicenter, lo …
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First Hotel Borlänge
First Hotel Borlänge is located in downtown Borlänge, in the heart of Dalarna. The train station is a 5 minute walk from the hotel, and Dala Airport is just 10 minutes away by car. First Hotel Borlänge is an ideal base for exploring Dalarna. The Ro …
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First Hotel City
First Hotel City is centrally located just a few steps from the train station in Eskilstuna. Dating back to 1898, the hotel is rich in history and has kept many of its original details, including Eskilstuna's oldest elevator installed in 1910. Clos …
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First Hotel Grand
First Hotel Grand is located in central Falun, near shopping, restaurants and tourist attractions. If you arrive in Falun by train or bus there is just a five-minute walk from the central station to the hotel. Most of the guestrooms were renovated …
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First Hotel G
First Hotel G is centrally situated on top of Gothenburg Central Station. With 300 stylish, quiet rooms and suites, it’s one of the largest hotels in Gothenburg.
Get ready for the day with our delicious breakfast, before exploring the wide selecti … -
First Hotel Mårtenson
First Hotel Mårtenson is centrally located in the heart of Halmstad, only eight kilometres west of Tylösand, which is one of Sweden's best-known beaches. The Möllegård nature reserve, which offers a variety of different activities, is close to the …
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First Hotel Kärnan
First Hotel Kärnan is a charming hotel located in Helsingborg city centre. The spectacular building dates from 1899 and was originally a school for girls. Both the Central Station “Knutpunkten” and ForSea Ferries to Helsingør, Denmark, are close to …
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First Hotel Stadt
First Hotel Stadt is conveniently located in central Härnösand. With its riverside location and five-minute walk to the train and bus station, the hotel is attractive for both business travellers as well as adventurous tourists exploring the High C …
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First Hotel Jönköping
First Hotel Jönköping is centrally located by the E4 motorway close to Sweden's second-largest lake, Vätteren, just 10 minutes from Jönköping city centre. The building’s architecture was originally inspired by a ship. The hotel is the perfect choic …
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First Hotel JA
First Hotel JA is located in the heart of Karlskrona. Our 88 rooms are tastefully decorated with soft, warm lighting and furnished with custom-designed beds equally suitable for business travellers and families. First Hotel JA has for many years en …
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First Hotel Statt
First Hotel Statt is located in central Karlskrona with shopping, restaurants, bars, cinema, bowling and attractions just around the corner. The hotel is one of Sweden's finest turn-of-the-century hotels and ideal for conferences, meetings and even …
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First Hotel Witt
First Hotel Witt is located in central Kalmar, just a short walk from Central Station. This classic hotel dates back to the 17th century. Several of the rooms, along with the conference facilities, offer sweeping views of the harbour and the inlet …
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First Hotel Carlshamn
First Hotel Carlshamn is centrally located by the marina in Karlshamn, a town with royal history. With 99 comfortable rooms, many with sea view, and conference facilities for 100 persons, the hotel is a great choice for conferences, events, active …
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First Hotel River C
First Hotel River C is located by the river Klarälven, next to Karlstad CCC congress centre. As soon as you enter the hotel, you will note the warm, personal atmosphere. Business travellers and tourists alike will be comfortably accommodated in one …
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First Hotel Kramm
First Hotel Kramm is located close to the centre of Kramfors and offers the perfect starting point for day trips to the famous Höga Kusten archipelago, as well as other scenic destinations. The hotel is easily accessible as there is a travel hub cl …
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First Hotel Christian IV
First Hotel Christian IV is centrally located in Kristianstad just 100 metres from the train and bus station. Close to the hotel, you’ll find Tivoliparken (Tivoli gardens) and Vattenriket Biosphere Reserve, as well as shopping and restaurants. Find …
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First Hotel Jörgen Kock
First Hotel Jörgen Kock is located in the heart of Malmö, just 100 metres from Malmö Central Station and 20 minutes from Copenhagen Airport. Stay in one of the hotels 104 spacious and comfortable rooms and enjoy seamless meetings in our unique conf …
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First Hotel Central
First Hotel Central is located in the heart of Norrköping. Close to the hotel, you’ll find Östgöta Theater, Louis de Geer Concert and Congress, as well as good shopping opportunities. Feel at home in one of our 77 modern and comfortable rooms, star …
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First Hotel Olofström
First Hotel Olofström is a modern hotel in central Olofström with a magical park and outdoor dining area and a famous playground suitable for families with children. The hotel was inaugurated in 1990 and behind the exciting facade are bright and el …
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First Hotel Oxelösund
First Hotel Oxelösund is centrally located in the coastal town of Oxelösund within walking and cycling distance to the sea and popular beaches such as Stenvik, Jogersö and the marina. The nearest airport is Stockholm Skavsta Airport about 20 minute …
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First Hotel Billingehus
First Hotel Billingehus is located on Billingen hilltop, where you can enjoy panoramic views of Skövde and the West Swedish nature. The hotel is a great choice for conferences, events, active weekends and relaxing getaways in all seasons.
Explore … -
First Hotel Strand
First Hotel Strand is centrally located in Sundsvall. Within walking distance, you find The Central Station, shopping and restaurants. You sleep comfortably in one of the 203 rooms and work out for free at the in-house gym. For those who prefer out …
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First Hotel Royal
First Hotel Royal is a modern hotel featuring classic décor located in the heart of Säffle. The train station, SäffleOperan, shopping facilities and picturesque waterside walks along the river Byälven are all close at hand. The hotel is ideal for b …
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First Hotel Statt
First Hotel Statt is a classic hotel in Söderhamn city centre. The hotel dates back to the end of the 19th century and is located at the beautiful, cobbled town hall square, near shopping, restaurants and entertainment. You sleep with comfort in on …
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First Hotel Almnäs Park
First Hotel Almnäs Park is a modern hotel with 78 bright rooms. The hotel is easily reached by car from E4/E20 and only 10 minutes from central Södertälje. Don’t worry about parking – it’s free for your convenience.
Södertälje is a great base for … -
First Hotel Vindeus
First Hotel Vindeus is a small and modern hotel in Södertälje, 30 min south of Stockholm. The hotel has 24 modern and comfortable rooms and is perfectly suited for business and leisure travellers alike. With its location near the sports and event v …
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First Hotel Brommaplan
First Hotel Brommaplan is a charming hotel located in western Stockholm. The hotel is easily reached by car, shuttle bus or metro. You’re only 20 minutes from Stockholm city center, the Royal Palace in “Gamla Stan” and shopping in Södermalm.
Star … -
First Hotel Fridhemsplan
First Hotel Fridhemsplan is located in charming Kungsholmen in central Stockholm. With the metro station close by (only two stops from the Central Station), it’s easy to get to attractions such as Old Town, The Royal Palace, Vasamuseet, the City Ha …
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First Hotel Kungsbron
First Hotel Kungsbron in Stockholm city centre is located only two minutes away from Stockholm Central Station. The hotel offers comfortable, modern and quality accommodation in the centre of Stockholm. All rooms and suites, as well as the lobby, f …
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First Hotel Lindö Park
First Hotel Lindö Park is beautifully located in the countryside just 25 minutes from Stockholm and Arlanda Airport. The hotel, which offers personal service and a relaxed atmosphere, is situated at one of the biggest golf courses in the North, Gol …
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First Hotel Norrtull
First Hotel Norrtull is located in Stockholm city centre, in the heart of the expansive district of Vasastaden with direct access to the northern link motorway. The Swedish National Heritage building in which the hotel is housed offers 127 bright a …
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stockholm
First Hotel is a top-class hotel in central Stockholm. The hotel has a proud history, views of the water and Old Town, and is just a stone’s throw from the Royal Palace. Its 17th-century origins remain visible, although the hotel has been carefully …
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First Hotel Solna
First Hotel Solna is located close to Solna Centre, from where it only takes 9 minutes by metro train to downtown Stockholm. Since the opening in 2015, the hotel has been a safe base for business travellers and tourists alike.
Sport and music enth … -
First Hotel Gyllene Hornet
First Hotel Gyllene Hornet is located on a hillside overlooking the beautiful meadows surrounding Lake Siljan in the town of Tällberg in Sweden's popular touristic region of Dalarna. In Tällberg, visitors can experience the rolling downs as well as …
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First Hotel Villa Långbers
First Hotel Villa Långbers is located in the center of Dalarna, with fantastic views over Tällberg, Lake Siljan and the mountains beyond. The hotel's 52 rooms are located in two large buildings, as well as a number of smaller villas. The viewpoint …
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First Hotel Klockargården
First Hotel Klockargården is located in the heart of Dalarna with beautiful views of Lake Siljan. The hotel is one of Dalarna's largest entertainment organisers and every year both nationally renowned and local artists perform on our stage. The ent …
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First Hotel Dragonen
First Hotel Dragonen is a family-run hotel in central Umeå, a five-minute walk from the Central Station and the pedestrian street with great shopping. With 93 rooms and four conference rooms – one at 240 m² that fits up to 250 people – the hotel is …
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First Hotel Kokoloko
First Hotel Kokoloko is a brand new hotel on the popular Swedish holiday island of Gotland. The hotel opened its doors in June 2019, and have a unique design featuring swimming pool, Jacuzzi, sauna, an outdoor bar and parking outside the entrance. …
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First Hotel Örebro
First Hotel Örebro is centrally located, yet in a quiet part of Örebro, close to the Central Station. Whether you’re in town for business or pleasure, you´ll get a good night sleep in one of our 71 uniquely designed rooms. If you prefer one of our …
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First Hotel Statt
First Hotel Statt is a classic hotel in central Örnsköldsvik. Built in 1913, it wears its history with pride and is located near the marina, a beloved landmark. You will get a good night’s sleep in one of our 115 comfortable rooms, and the conferen …
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First Hotel Kong Frederik
Stay at First Hotel Kong Frederik in Copenhagen and sleep at the same address as some of the greatest stars – from Victor Borge to Alicia Keys. Our rich history and classic English style are some of the reasons our guests choose us. Find Strøget, t …
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First Hotel Twentyseven
First Hotel Twentyseven isn’t just a hotel. It’s your second – and extremely central – home, the perfect base for exploring Copenhagen, where each day starts with a generous breakfast buffet. Everything is designed to make you as comfortable as pos …
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First Hotel Mayfair
First Hotel Mayfair is located only 5 minutes from Copenhagen Central Station, so whether you take the train or taxi from the airport you are greeted at the reception 20 minutes later.
Regardless of the room you book, it’ll meet your most importan … -
First Hotel Atlantic
First Hotel Atlantic is centrally located by the waterfront in Aarhus just a short walk from the central station. Close to the hotel, you’ll find the large city library and culture centre, DOKK1, “Den Gamle By” (The Old Town), Latinerkvarteret, Aar …
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First Hotel Aalborg
First Hotel Aalborg is located by the waterfront in the middle of a cultural oasis with the House of Music, The Utzon Center and the cultural centre Nordkraft as our nearest neighbours. Find the pedestrian street with shopping and cafés nearby.
W … -
First Hotel Grand
First Hotel Grand is perfectly located in central Odense. Established in 1897, the hotel’s rich history and classical atmosphere blend wonderfully with the modern facilities. With 135 classic rooms and conference facilities for 160 people, the hote …
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First Hotel Kolding
First Hotel Kolding is located in the heart of Kolding just across the train and bus station. Close to the hotel, you’ll find Koldinghus Castle, Trapholt Museum, the Geographical Garden and the wellness and spa facility, Dronning Dorotheas Badstue, …
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First Hotel Atlantica
First Hotel Atlantica is a nice hotel that offers personal service and is situated in the heart of Ålesund. The hotel faces the calm Brosundet Sound and offers a splendid view of the fjords and mountains. The city of Ålesund is known for its Art No …
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First Hotel Breiseth
First Hotel Breiseth is centrally located in Lillehammer right by the train station and near the pedestrian street. Feel at home in one of our 89 charming rooms, indulge in the delicious breakfast buffet, and explore the many adventures in the Lill …
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First Hotel Kinsarvik
First Hotel Kinsarvik is situated in Kinsarvik, an idyllic little town in the heart of Hardanger about 40 minutes by car from Odda and 45 minutes from Voss.
There are lovely views of Hardangerfjorden and a ferry takes you to Utne and Kvanndal. The … -
First Hotel Bergen Marin
First Hotel Bergen Marin is a classic hotel that enjoys a central location at Bryggen in Bergen, which is included on UNESCO’s World Heritage List. The hotel is housed in the former F Beyer factory building. Right on the doorstep you will find hist …
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First Hotel Victoria
With fantastic views of Lake Mjøsa and situated just 80 metres from the railway station, Hamar’s oldest hotel – First Hotel Victoria – boasts a unique location. It offers 200 newly renovated rooms and a modern conference suite, and you can watch ma …
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First Hotel Grims Grenka
First Hotel Grims Grenka has a unique location in the city center of Oslo known as Kvadraturen. The hotel is close to the Akershus Fortress, harbor and main shopping areas. The hotel has 65 well-appointed rooms and suites with spacious rooms from 2 …
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First Hotel Millennium
First Hotel Millennium is perfect if you want to stay in Oslo city center, near the city’s attractions and landmarks, and with access to all forms of public transportation. The hotel cooperates with a parking garage close by and guests get a discou …