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First Hotel Icon Embassy

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First Hotel Icon Embassy


First Hotel Icon Embassy

First Hotel Icon Embassy stands alone as the only hotel on Calle de Serrano, the most exclusive shopping street in Madrid. The hotel is the perfect destination for a weekend stay or business trip, offering hydro-massage showers, free WiFi and free access to iPads. One of the most stylish boutique hotels in the city, the beautifully restored nineteenth-century hotel is located in the heart of the Salamanca district, surrounded by leading museums, the Buen Retiro Park and the National Library of Spain.


  • 100 m to metro station

  • 15 km to airport

  • 0 km to city center

  • 2 km to train station


  • conference room

    Conference & Meeting

    First Hotel Icon Embassy is the perfect destination for business meetings, product presentations and all types of events.

    Located in Madrid’s top business district, the hotel provides personalised service tailored to requirement with attention to detail.

    The conference rooms offer state-of-the-art AV technology and free WiFi. 

  • breakfast buffet


    We offer an amazing breakfast buffet where you can enjoy a wide selection of pastries, bread, cereals, cakes, etc.

    Furthermore, you can enjoy a selection of cheeses, cold meats, Iberian produce etc., yoghurts, fruit, salads, amongst othersscrambled eggs, omelettes, bacon. Additonally we have regional specialities as well as an extensive range of juices and hot drinks.

  •  bar


    Come and join us at the bar for a relaxing drink anytime of the day, either as a break in the Come and enjoy a relaxing drink in the bar at anytime of the day. Drop by during your shopping or enjoy an aperitif in an exclusive ambiance in the heart of Madrid.

    The drinks list offers a wide choice, including Spanish wines. Free WiFi.

    Bar opening hours:

    • 11:00 AM - Midnight
  • breakfast buffet


    The charming hotel restaurant is located on the ground floor and offers Spanish and international cuisine.

    The warm and welcoming restaurant offers full lunch and dinner à la carte menus, featuring seasonal cuisine made with the very best of market produce.

    Opening hours:

    • 13:30 - 16:00 and
    • 20:30 - 23:00 Monday to Friday.

    Please note: Closed during weekends and holidays. However, room service is bookable all days.