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First Hotel Icon Embassy

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When booking more than six rooms, please contact the hotel directly. Special booking terms may apply.

First Hotel Icon Embassy

First Hotel Icon Embassy

First Hotel Icon Embassy stands alone as the only hotel on Calle de Serrano, the most exclusive shopping street in Madrid. The hotel is the perfect destination for a weekend stay or business trip, offering hydro-massage showers, free WiFi and free access to iPads. One of the most stylish boutique hotels in the city, the beautifully restored nineteenth-century hotel is located in the heart of the Salamanca district, surrounded by leading museums, the Buen Retiro Park and the National Library of Spain.

  • 100 m to metro station

  • 15 km to airport

  • 0 km to city center

  • 2 km to train station

Our 75 rooms at the First Hotel Icon Embassy have comfortable beds and versatile spaces right in the city centre, iPad and free WiFi. It is the perfect choice for a weekend in Madrid, a trip with friends or a romantic getaway or a confortable bussines trip. Select from our choice of rooms with services made to measure for you and your family in the best area of Madrid.

Room selection and price example

Standard Double

Room fits:
Size: 25 m²
The standard rooms at First Hotel Petit Palace Embassy Serrano invite relaxation and offer exclusive design and contemporary comfort. The amenities include: hydro-massage shower, minibar, plasma TV, free use of an iPad upon request, free WiFi.
Bed and capacity
Double Bed or Twin Room. Max. occupancy: 2
standard double room

Triple

Room fits:
Size: 27 m²
Our triple rooms are perfect for holidays with friends and family. They are appointed with either a king-size bed and one single bed or 3 single beds. They also offer a hydro-massage shower, free WiFi and free use of an iPad upon request.
Bed and capacity
3 single beds, or 1 double bed & 1 single bed. Max. occupancy: 3
standard double room

Quadruple

Room fits:
Size: 30 m²
The perfect choice for groups and families. They offer a king-sized bed and bunk beds, free use of an iPad upon request, free WiFi and hydro-massage shower. Complimentary presents for your children, too.
Bed and capacity
4 Beds, or 1 double bed & bunk beds, or 2 single beds & bunk beds. Max. occupancy: 4
standard family room

Apartment Suite

The unique hotel apartments offer luxurious amenities for long-term stays: a twin bedroom, cots and sofa beds, living room, fridge, safety deposit box, two plasma TVs, microwave and bathroom with hydro-massage shower and hairdryer. The hotel also offers free WiFi and bike hire and free use of an iPad upon request, etc.
Bed and capacity
1 dbl. bed or 4 x 1 single bed. Max. occupancy: 4
standard family room

First Hotel Icon Embassy is the perfect destination for business meetings, product presentations and all types of events. Located in Madrid’s top business district, the hotel provides personalised service tailored to requirement with attention to detail. The conference rooms offer state-of-the-art AV technology and free WiFi.

We offer these kind of meeting and conference setups:

  • Class room layout: 45 persons
  • Imperial & u-shape layout: 30 persons
  • Auditorium layout: 50 persons

Send us a request

  • conference room

    Serrano

    50 people

    The Serrano conference room is situated on the ground floor, the Serrano conference room is perfect for business meetings. Naturally day-lit, the room offers free WiFi, a projector and large screen and the floor plan can be customised to needs.

  • conference room

    Hermosilla

    50 people

    The Hermosilla meeting room offers a more intimate character, the Hermosilla conference room is a beautiful and modern venue facing the famous Calle de Serrano. This meeting room is perfect for smaller events and features state-of-the-art AV technology.

  • 100 m to metro station

  • 15 km to airport

  • 0 km to city center

  • 2 km to train station

Our 75 rooms at the First Hotel Icon Embassy have comfortable beds and versatile spaces right in the city centre, iPad and free WiFi. It is the perfect choice for a weekend in Madrid, a trip with friends or a romantic getaway or a confortable bussines trip. Select from our choice of rooms with services made to measure for you and your family in the best area of Madrid.

Room selection and price example

Standard Double

Room fits:
Size: 25 m²
The standard rooms at First Hotel Petit Palace Embassy Serrano invite relaxation and offer exclusive design and contemporary comfort. The amenities include: hydro-massage shower, minibar, plasma TV, free use of an iPad upon request, free WiFi.
Bed and capacity
Double Bed or Twin Room. Max. occupancy: 2
standard double room

Triple

Room fits:
Size: 27 m²
Our triple rooms are perfect for holidays with friends and family. They are appointed with either a king-size bed and one single bed or 3 single beds. They also offer a hydro-massage shower, free WiFi and free use of an iPad upon request.
Bed and capacity
3 single beds, or 1 double bed & 1 single bed. Max. occupancy: 3
standard double room

Quadruple

Room fits:
Size: 30 m²
The perfect choice for groups and families. They offer a king-sized bed and bunk beds, free use of an iPad upon request, free WiFi and hydro-massage shower. Complimentary presents for your children, too.
Bed and capacity
4 Beds, or 1 double bed & bunk beds, or 2 single beds & bunk beds. Max. occupancy: 4
standard family room

Apartment Suite

The unique hotel apartments offer luxurious amenities for long-term stays: a twin bedroom, cots and sofa beds, living room, fridge, safety deposit box, two plasma TVs, microwave and bathroom with hydro-massage shower and hairdryer. The hotel also offers free WiFi and bike hire and free use of an iPad upon request, etc.
Bed and capacity
1 dbl. bed or 4 x 1 single bed. Max. occupancy: 4
standard family room

First Hotel Icon Embassy is the perfect destination for business meetings, product presentations and all types of events. Located in Madrid’s top business district, the hotel provides personalised service tailored to requirement with attention to detail. The conference rooms offer state-of-the-art AV technology and free WiFi.

We offer these kind of meeting and conference setups:

  • Class room layout: 45 persons
  • Imperial & u-shape layout: 30 persons
  • Auditorium layout: 50 persons

Send us a request

  • conference room

    Serrano

    50 people

    The Serrano conference room is situated on the ground floor, the Serrano conference room is perfect for business meetings. Naturally day-lit, the room offers free WiFi, a projector and large screen and the floor plan can be customised to needs.

  • conference room

    Hermosilla

    50 people

    The Hermosilla meeting room offers a more intimate character, the Hermosilla conference room is a beautiful and modern venue facing the famous Calle de Serrano. This meeting room is perfect for smaller events and features state-of-the-art AV technology.

Facilities

  • conference room

    Conference & Meeting

    First Hotel Icon Embassy is the perfect destination for business meetings, product presentations and all types of events.

    Located in Madrid’s top business district, the hotel provides personalised service tailored to requirement with attention to detail.

    The conference rooms offer state-of-the-art AV technology and free WiFi. 

  • breakfast buffet

    Breakfast

    We offer an amazing breakfast buffet where you can enjoy a wide selection of pastries, bread, cereals, cakes, etc.

    Furthermore, you can enjoy a selection of cheeses, cold meats, Iberian produce etc., yoghurts, fruit, salads, amongst othersscrambled eggs, omelettes, bacon. Additonally we have regional specialities as well as an extensive range of juices and hot drinks.

  •  bar

    Bar

    Come and join us at the bar for a relaxing drink anytime of the day, either as a break in the Come and enjoy a relaxing drink in the bar at anytime of the day. Drop by during your shopping or enjoy an aperitif in an exclusive ambiance in the heart of Madrid.

    The drinks list offers a wide choice, including Spanish wines. Free WiFi.

    Bar opening hours:

    • 11:00 AM - Midnight
  • breakfast buffet

    Restaurant

    The charming hotel restaurant is located on the ground floor and offers Spanish and international cuisine.

    The warm and welcoming restaurant offers full lunch and dinner à la carte menus, featuring seasonal cuisine made with the very best of market produce.

    Opening hours:

    • 13:30 - 16:00 and
    • 20:30 - 23:00 Monday to Friday.

    Please note: Closed during weekends and holidays. However, room service is bookable all days.