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DISCOVERY is about making your travel unforgettable. Exploring behind the scenes and beneath the surface. Experiencing unique activities in authentic local settings. As a First and DISCOVERY member you receive recognition across 35 Global Hotel Alliance Brands with over 550 hotels, resorts, palaces and spas in 76 countries to choose from.

Enrollment in First Member automatically includes and entitles you as a member to global membership benefits in DISCOVERY, a loyalty program of the Global Hotel Alliance and its affiliated hotel brands.

The DISCOVERY program is built on receiving authentic, memorable experiences throughout your travels. It is an innovative programme that rewards travellers with amazing "Local Experiences" that have been designed by local teams offering you access to a large selection of adventures that are not easily available or accessible to the general public.

Whether you have a couple of hours to spare on a business trip or wish to explore a destination through local eyes on a weekend away - with the vast array of Local Experience rewards to choose from, there is something for everyone. You also enjoy member benefits when staying at over 550 hotels worldwide, including room upgrades and other comfort-enhancing perks.